Alfred is a gender-neutral childrens wear studio focused on modern trans-seasonal wardrobe staples that are made to last for multi-generational use.

Dreamt up by new parents Matt Ogilvie & Alice McMullin in 2021, after feeling uninspired by the mass-produced, Alfred was born with a clear focus on contemporary workwear for kids.

Designed in Australia and made using quality stitching, seams and fabrics, Alfred’ trans-seasonal sets are made to be interchangeable for multiple uses and looks that endure the test of time.